Marketing used to be about referrals, direct mail, and flyers. Even though these options are still relevant today—Social Media Marketing is the most viable means of marketing for your business. There are many Social Media Marketing platforms that you may find success. For me personally, Facebook is always the first channel that comes to mind. It’s my go-to for most small business owners that want to get started marketing their business online. If you’re interested in getting the most eyeballs on your promo for least amount of money. Facebook Advertising is definitely worth trying. Business owners who do not include social media marketing in general, in their overall Digital Strategy are missing out on a powerful lead source. Facebook gives business owners the ability to place ads directly in front of their “target customer”. I’m talking down to the town they live in, and the amount of money they earn a year. Talk about granular!
To be a successful brand, one has to harness the power of social media — but in this article, we’ll focus particularly on Facebook. Facebook advertising is an area that all companies should be embracing, mostly because of the sheer volume of people accessing the site at any given time of the day. According to Statista.com FB has about 1.47 Billion active users and doesn’t look like it will be slowing down anytime soon.
Facebook is a cost-effective medium that allows for a competitive advantage among local and global competitors.
To generate traffic to sites, successful businesses implement a solid Facebook Marketing strategy, which requires research, training and strategic implementation. Facebook advertising can be risky, and it takes someone who is dedicated to learning strategies and successfully implementing them into a business.
To be that someone, you have to study the competition, develop a strategy, and implement that strategy in your business. See what tactics have been most successful for your competitors. Take what you learn and tailor it to fit the needs and goals of your own business. Keep in mind any strategy is a “rinse and repeat” type of process. It’s easy to get discouraged if a strategy isn’t successful immediately. The beautiful thing about Facebook Ads is that you can start with as little as $5-$8 a day.
Take action.
I would love to learn your opinions on Facebook Marketing, has it worked well for your business why or why not?
www.digitalvnturesx.com 